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Mr Kenneth Wong, General Manager, MICE &.
#HONG KONG TOURISM BOARD UK UPDATE#
More than 100 people have already died from Sars and there are at least 3,000 reported cases worldwide - though most of the fatalities and cases are in China and Hong Kong.Ī spokeswoman for the Hong Kong Tourism Board told the Wall Street Journal Europe that the ad campaign, which has been running in British editions of magazines including Cosmopolitan and Conde Nast Traveller, as well as on billboards in Hong Kong, was commissioned before the Sars outbreak. Hong Kong Tourism Board (HKTB) held an online MICE Tourism Update attended by around 740 industry partners on 25th May 2020 (Monday) to introduce a multi-pronged recovery plan for the Meetings, Incentives, Conventions, and Exhibitions (MICE) industry. The campaign garnered 4 million pieces of coverage. Shortness of breath is one of the main symptoms of Sars - severe acute respiratory syndrome - a deadly new strain of pneumonia that started in southern China and quickly moved to Hong Kong before spreading around the world. LEWIS works with Hong Kong Tourism board to promote its position as a prime location for Asian Cruises. With the burgeoning Sars epidemic spreading fear among travellers worldwide, the Hong Kong tourist board must be ruing the day it commissioned a series of magazine ads telling readers a visit to the city will "take your breath away".